OrangeFilmworks develop and direct television commercials. They requested a minimalist site that maintained focus on the commercials. We created a low key video player and controls with a low graphical load. To further focus attention on the video, other objects fade away after a short time leaving just the video on a white screen. These objects return to full visibility on contact with the mouse.
The site is XML driven allowing the client to add and edit content without using Flash. Video utilizes 4 file sizes with dynamic bandwidth detection and file switching from a Flash Streaming Server which allows for rapid start video and smooth playback on different connections. Black bars on the video are hidden using a mask which reads the timecode and video height from an XML file and adjusts the video "window" height and position to cover them.file and adjusts the video "window" height and position to cover them.